ABOUT IRONCLAD

Our business begins
with our leadership.

Media representation and commercial partnerships, led from Dubai.

We bring regional understanding to the search for relevant global and regional opportunities.

Meet the team

COMMERCIAL LEADERSHIP

Experience at the table.
Perspective in the market.

Founder

Chadi Farhat

A media and advertising executive with over 25 years of experience across MENA, spanning media communications, investments, commercial strategy and partnerships.

Chadi founded Ironclad to connect ambitious media, technology and data businesses with the opportunities, relationships and market expertise needed to grow across the region.

General Manager

Walid Karam

Over a decade of experience in media, AdTech, CTV, and publishing, driving strategic partnerships, market expansion, and commercial growth across the GCC and MENA.

Turns complex products into GCC partnerships and revenue.

OUR APPROACH

Considered from
the first conversation.

Relevance

We start with your requirement, then identify opportunities that fit.

Clarity

A clear audience, market and business objective give the conversation direction.

Connection

We connect advertisers and agencies with selected global and regional partners.

REGIONAL PERSPECTIVE

Based in Dubai.
Working across MENA.

A regional perspective across sectors where audiences, content and commercial opportunity meet.

See what we do

TEAM SECTOR EXPERIENCE

Government & public sectorTourism boards & destinationsAirlines & aviationReal estate & developmentInvestment boards & finance

TALK TO IRONCLAD

Let's discuss
your brief.

Share your audience, market and business objective. We’ll explore the opportunities with you.

Start a conversation

Our business beginswith our leadership.

Experience at the table.Perspective in the market.